Budget is spent on broad or low-intent searches.
Get Customers
Paid search should buy intent—not just clicks.
We connect search terms, offer, ad message, landing page and measurement so paid traffic has a clear job: produce qualified enquiries at a sustainable acquisition cost.
Strategy-led · SME-focused · Clear reporting · No channel in isolation
Start with the problem
The expensive part is not the click. It is paying for the wrong journey.
Campaign performance suffers when targeting, message, landing page and tracking are treated as separate tasks.
Ads promise one thing while the landing page says another.
Forms create friction or fail to qualify the enquiry.
Conversion tracking is incomplete, so optimisation follows the wrong signal.
What we change
Align the search, promise, page and conversion event.
We build campaigns around commercial intent and improve the complete path after the click.
Offer and tracking check
Confirm the conversion goal, measurement setup and economics before scaling spend.
Intent-led campaign structure
Group keywords and audiences around specific needs rather than generic traffic.
Message alignment
Keep ad copy, landing-page headline, proof and CTA consistent.
Landing-page optimisation
Reduce distraction, strengthen proof and make the enquiry step easier.
Optimise from evidence
Use search-term, conversion and lead-quality data to improve spend allocation.
Documented proof
Results need context, not decoration.
These are documented Avyay client outcomes. We show the business situation and the work behind the number rather than presenting unsupported averages.
Aadiguru Prodigy
1,500+ qualified leads
Integrated SEO, social, paid campaigns and funnel optimisation supported a more consistent enrolment pipeline.
Read case study →YooYoo Study Buddy
42% conversion
App marketing, content, influencer collaboration and email nurturing supported conversion from downloads to active subscribers.
Read case study →White Horse Manpower
30% subscribers · 62% viewership
A content-driven social strategy strengthened digital engagement and candidate reach.
Read case study →Results shown are historical client outcomes and are not a guarantee of future performance.
What you get
A working system, not a disconnected activity list.
You get a campaign system where budget decisions can be traced back to meaningful actions.
✓ Campaign and account structure
✓ Keyword/search-term management
✓ Ad copy and extension setup
✓ Landing-page recommendations
✓ Conversion tracking review
✓ Lead-quality and cost reporting
How we work
Discover → Plan → Build → Measure → Improve
We start with the business objective, choose the channels that fit it, and keep the next action clear.
01Discover the business and audience
02Plan the offer, journey and measurement
03Build or optimise the required assets
04Launch with tracking in place
05Review data and improve what matters
Before increasing ad spend, make sure the journey after the click works.
We’ll review the current setup, identify the highest-priority gaps and explain what we would fix first.