Education / Training · Case Study

Using local engagement to increase institute footfall

A social-led local visibility programme combined targeted campaigns, workshops and social proof to support enquiries and admissions.

~30%Footfall increase

1New location added

The challenge

NIDM wanted to increase walk-ins and strengthen local market presence. Low footfall and limited local reach were constraining growth.

Our thinking

Prospective students needed more reasons to engage with the institute before committing. Local visibility, useful workshops and proof of placement support could reduce that gap.

What we did

Avyay led social media strategy and targeted local campaigns, supported free online and offline workshops, and highlighted placement assistance to strengthen social proof.

What changed

NIDM recorded approximately 30% growth in footfall with significant revenue growth, and the business expanded with an additional location.

The takeaway

For a local training business, useful experiences and visible proof can turn awareness into physical footfall.

The figures above describe this specific engagement. They should be read as documented historical outcomes, not as a promise that every project will produce the same result.

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